The Role of Public Relations in a Modern Liberal Democracy Essay

The component part of Public Relations in a Modern Liberal Democracy - Essay Example roughly experts contend that the extent to which media works as a unexclusive stadium, representing the civic populace, while remaining detached and accessible to exclusively, works as a chief indicator of democracy inwardly a policy- make order. This stems from an old tradition that positions media at a juncture between the governed and the governors. Thus, from this viewpoint democracy appears as a relative concept, where its spirit is dependent on the movement of public information. This, in turn, helps to ascertain to what extent the citizens fanny take steps grounded in informed decisions to make the governors liable for their activities. From the perspective of the orthodox democracy theory, the public sphere is a realm between the two distinctly separate two areas, civic high rescript and the state, which ensures protections for each individual within the society. According to the Li beral theory, the public sphere is equal to the political sphere, and the loudness medias public role is delineated in relation to the state. The detached theory theorizes on the virtues of civil societys ascendency over the state (Curran 1991). Along with this, it also views the market as the process optimally worthy for addressing all information requirements of society. However, as market-led information to tend to move through privatization, conglomeration and deregulation, after a certain limit it fails to meet the requirements necessary for maintaining democratic ideals of freedom and equal accessibility (Garnham 1986). Major contentions to the liberal press theories have faced challenges from the other democratic theory pertaining to the Marxist viewpoint. From the position of an orthodox Marxist, within capitalist societies, the public sphere tends to disguise the ascendency of media that does not directly confront the liberal nature of the public sphere. Instead of break ing out of the dichotomy that exists between a liberal civil society and the state, Marxism rejected all reforms within the public sphere and considered socialist transformation as the only solution. In this context, to overcome the weak points as seen within the orthodox liberal democracy theory and Marxist theory, Curran suggested uniting of the collectivist approach with a general market approach, for democratisation of public sphere by making it more representative and accessible. Analysing mass media as a part of the public sphere from a new-fashioned perspective has helped modern liberal democracy theory to transcend the traditional civil society-state polarisation that has order all media debate until recently (Dahlgren 1991). Orthodox democratic theory rejected the method in which differences were do between public and private domains, which currently is the chief factor in the definition of public sphere within the realms of liberal democracy theory. The mediation role of mass media and broadcasting currently encompasses almost all areas extending from the home to the workplace (Curran 1991).