Michael Kors vs Guccio Gucci

Michael Kors vs Guccio GucciAmeri croup vs. Foreign DesignerMichael Korsvs. Guccio GucciShowroom supply Showroom Headquarters 11 W 42nd St. untried York, NY 10018 Via Mecenate, 79, 20138 Milano, Italy compose by Irene Va lead storydisT suitable of ContentsTheir Importance 4Michael Kors Importance . 4Guccis Importance 4Background of Designers .. 5Michael Kors Early Life 5 first-year appearance His flight 5His Accomplishments .6Guccio Guccis Early Life ..6Launching His C beer . 7The Aftermath .. 8Market Segments .8Michael Kors purpose Market .8Guccis Target Market .8Their unique Designs. 10Michael Kors Designs ..10Guccis Designs .11Promoting Their Products ..13Michael Kors Licensing Products ..13Michael Kors ad Methods 14Guccis Advertising Methods ..14Similarities and Differences 15Michael Kors and Guccis Similarities .. 15Michael Kors and Guccis Differences .. 16Appendix 17References .19Their ImportanceMichael Kors ImportanceMichael Kors is wiz of the last Ameri canister Desig ners that has not intuitive feelinged overseas for style inspiration. He much asks himself first, Where is she weathering that? before designing a garment (Michael Kors strategical trade designing, 2014). His main focus is on wearable pieces that is appease considered luxury hitherto affordable. He maintains a huge public relation being on Project Runway for so piece of musicy years and his ad campaigns argon as slick as those of high-end mark darks such as Prada. I rec each(prenominal) he is an important designer because of how unique he is. He makes women witness as though they can be beautiful, elegant, and sexy without spending thousands of dollars. He allows women to afford luxury items without the need of pass all out. Most importantly, what he designs, can either be worn casually or professionally. I retire that because it can be worn absolutely eachwhere. A consumer who would defile Michael Kors proceedss could n eer be too overdressed or underdressed goin g out fewwhere, whether it be a date, a moving in meeting, or a night out with the girls. Michael Kors is also a huge philanthropist and actually cargons about everyone. He moots in the right for every woman and man to feel high- crystalise, important, beautiful, and sexy despite anyones personalized income.Guccis ImportanceGuccio Gucci is important because his brand lives on for almost a century and is more(prenominal) than ordinary than ever. Gucci has perpetually said the oddment surrounded by style and means is quality (Global mark Gucci, 2013). His compassion for the clientele allowed it to grow into a success. He started his company at the age of 40 aft(prenominal) he was shake up with luggage clutchess running(a) as an elevator attendant. He has pee-peed unique designs that take away been featured in the unseasoned Yorks Museum of Modern Art. He is a legend in the eyeball of so many another(prenominal) amazing designers. His children were able to take o ver the business and keep it alive. His children had a huge responsibility to take over his fathers business they were able to make it grow into the empire it is to solar day. I can figure how his children felt and how difficult it was because me and my siblings look after my fathers business. It could easily be unmake in minutes if you dont carry the proper guidance. Thats what makes Gucci so special. It was never lost, because his children kept the business alive and more booming than ever. Guccis slogan is quality is remembered long after the price is forgotten (Global mark Gucci, 2013). Guccio Guccis legacy will continuously be remembered and live on because he will never be forgotten as one of the greatest luxury Italian designers of all time.Background of DesignersMichael Kors Early lifeMichael Kors started off early in the fashion world. Being only a toddler in Long Island, bargon-ass York, he started to model appearing on Lucky Charms cereal and throne paper ads. He was born August 9, 1959, being the same day as my grandmothers birthday, he was also a baby boomer (Michael Kors, 2016). He was lucky to be born in an era filled with more privileges after the end of World War II. He was in love with shopping and collected all of the monthly Vogue pickup publishers to keep up with the latest trends. He went to the way Institute of Technology, simply dropped out after only deuce semesters. After he dropped out, he started designing garb for modest Manhattan boutiques at the age of 19 (Michael Kors, 2016). Something in which I can relate to because it is exactly what I am doing promptly as a job, only, Im still in school.Launching His C atomic number 18rWhen his mother remarried businessman load Kors, she allowed Michael to design her wedding dress. In 1978, Kors worked for Lothars, a French boutique, where he observe his first idea to design his birth fashion collection (Studenetske, n.d.). Michael Kors Womans sight was first launched i n 1981 (Michael Kors, 2016). He convinced Anna Wintour, editor of vernal York magazine at the time, to take a look at his collection. He later picked up designers such as Barbara Walters and earned awards for his designs. Michael Kors business was not of all time successful though because his company ended up going demolish in 1990 (Know Your means Designers 10 Facts About Michael Kors, 2011). He then launched KORS Michael Kors for a lower price line for a younger audience. In 1997, he maintained a job as the creative conductor of Celine, a French fashion house, and remained in that model for six years (Know Your Fashion Designers 10 Facts About Michael Kors, 2011). He continued being the creative director and expanding his brand, coming out with menswear, accessories and perfumes.His AccomplishmentsHe then became a judge on Project Runway in 2004 and retired from it in 2012. He won tenfold awards including CFDA Womens Fashion Designer of the Year (1999), the CFDA Mens Fashion Designer of the Year (2003), the thaumaturgist Accessory Designer of the Year (2006), and the CFDA Lifetime Achievement Award (2010) (Studenetske, n.d.). In August of 2011, after gay marriage became legal in New York, he married his partner, Lance LaPere, at 57 years old, who is now the vice president of Michael Kors Womens Design.Guccio Guccis Early Life Guccio Gucci founded Gucci in 1921 in Florence, Italy, when he was 40 years old (Global Branding Gucci, 2013). He had four sons that had fall in the firm. He was an Italian businessman and fashion designer as wellspring as the founder of the fashion house of Gucci. His wifes observe is Aida Calvelli and had six children. As a teenager, Guccio Gucci was a lift boy at the Savoy Hotel in London (Family Fued The Guccis, 2015). He was inspired by the elegant upper class guests and inspires luggage companies such as HJ Cave Sons, he returned to Florence qualification motivity purses and accessories. In the 1920s, he started out marketing leather bags to catermen. He progressed to making luxury luggage. In 1921, he founded the House of Gucci in Florence as a small family-owned leather saddlery shop (Family Fued The Guccis, 2015). The business picked up because of the large profit and new luxuries coming out in the roaring 20s.Launching His CareerIn 1938, Gucci opened his first shop on the Via Condotti in Rome, specializing in leather goods (History and Background of Gucci, n.d.). He luckily built a reputation for quality, hireling skilled craftsmen to work in his shop. This was the basis and the knowledgeableness of how the house of Gucci was founded. In the 1930s, Gucci became inspired by dollarracing. This was a favorite by-line during the 30s (History and Background of Gucci, n.d.). Therefore, he started designing the hardware for his leather goods to resemble horse potato chips and stirrups. In 1932, he created the GUCCI Loafer Shoe with a gilded horse place. They are only footwear on display in the New Yorks museum of modern art. In 1947, Gucci introduced The Bamboo travelling bag, the first iconic bag. It was a saddle bag that featured bamboo come up tos and the ultimate classic. During the 1950s, the trademark red striped webbing was introduced (Gucci legislate Information, n.d.). It was taken from the original form place on a saddle girth. This became an emblem much like the leather moccasin with the leather bit (Gucci Guide Information, n.d.). This is famously known worldwide. Its unique creation do it practical for everyone to fall in love, including myself, with his new collection. His creation included products such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle. In 1951, Gucci opened his store in Milan and two years, the company expanded overseas with the Manhattan store.The AftermathAfter Guccis death in 1953, his son Aldo, along with his brothers, took over and helped promote the company internationally (Family Fued The Guccis, 2 015). They were opening open boutiques in the most favored fashion markets such as London, Paris, and New York. The 1960s brought increased fame to the Gucci empire and this was when Gucci was booming. Every Hollywood star was wardrobe in Gucci. bedight Kelly, Peter Sellers, and Audrey Hepburn made the name Gucci same with chic (History and Background of Gucci, n.d.) Although there was success in the business, the family took some downfalls. chum Maritssio Gucci, took the business over from his founding brother who in turn exchange it to an Arab concern in the 1980s. In the early 90s, Guccis image was tarnished when knockoffs appeared everywhere. In consecrate to restore the companys luxury image, the company appointed American Designer gobbler Ford as the artistic director in 1994 and kept the position until 2005. As of 2016, Alessandro Michele took over the reigns as creative director from Frida Gianninis position. He incorporates a lot of Greek mythology in his designs. Sin ce then, it has become a popular name we all know and love today.Market SegmentsMichael Korss Target MarketMichael Kors nates market is for womens leather goods and accessories while it showcases fewer items in clothing. They harbour obtained 521 stores globally (Michael Kors strategical trade Plan, 2014). They first started off selling in high-end plane section stores such a as Bergdorf Goodman and Saks Fifth Avenue. However, 82% of their demographic are females and 36% of the demographic are aged between 26-35 (Michael Kors strategic market Plan, 2014). Their kind status is for the pith class and a lifestyle that is already established. Those who have an adequately paying job and money to spend. Because it is more getatable prices, the result of their audience is younger because it is affordable, although quondam(a) women shop his collection as well. Personally, I love the fact that its affordable and own many varied pieces from his bags, to wallets, shoes, and phone cas es. The lifestyle is young, fashionable, and to be in-style.Guccis Target MarketGucci focuses on middle and high class income. Their market is more of a higher social status, whether its a marries couple sharing joint income or a live/bachelorette with a well-paying occupation. Their target age group is 26-40 years old although some do manage to purchase the Gucci brand in their early 20s (Gucci sheepish Advertising marketing Campaign, 2015). Their lifestyle is most typically for the wealthy, independent New York business woman/man. Personally owning some of Guccis products such as their bags, shoes, belts, and fifty-fifty luggage, gives me a sense of importance. It gives me a sense of feeling like I am with those who are fashion forward and I have what they have in the introductory stages. Their target markets record is for those who have a personality of excitement. Competence and sophistication and embrace it by this Italian brand. Those who want to ready the status quo, are fashion conscious, and are socialites (Gucci nefarious Advertising Marketing Campaign, 2015). Their look goes for the woman to look bold, sexy, glamourous, trendy, classy and confident. Knowing I can afford and appreciate the brand as much as I do, gives me the feeling of being that so-called fashionista and having good taste for what I buy.Their Unique DesignsMichael Kors DesignsAll of the Michael Kors handbags are made in China and manufactures by Sitoy conclave Holdings LTD (Michael Kors Strategic Marketing Plan, 2014). Michael Kors has discovered his niche in the industry with creating a combination of casual, street wear, athletics wear, and evening wear. He has made it so that it can appeal to almost everyone. Instead of other designers who focus completely on evening and business wear, Michael Kors took his collection in a distinct direction. He mostly uses leather as his best fabric to create these wonderful handbags in his Michael Kors Studio and Michael Michael Kor s collections. Michael Kors is best known for his repeated logo on all of his accessories. He designs his bags with honeycomb MK logo print (See solve 1-1). The known leather handbag with the pebbled leather satchel has been a staple in his designs (See mannequin 1-2). Even Michele Obama popularized Michael Kors even more wearing his black switch dress in his Spring 2009 collected as her first personation as first lady (See Figure 1-3). Even his other collection, Michael Michael Kors has a similar saffiano leather design as his original collection, Michael Kors (See Figure 1-4).Figure 1-1 Figure 1-2Figure 1-3 Figure 1-4Guccis DesignsAll the merchandise for Gucci is made in Italy. Gucci is best known of course for their leather goods. Now however, they have a line of perfumes, cosmetics, shoes, and eyeglasses, belts, luggage, jewelry, watches, and bags. They now have over 380 directly operated stores worldwide (Global Branding Gucci, 2013). Ready to wear the flora was a scarf whi ch was called a Flouard created for Grace Kelly in 1966, was created for the Monaco princess (See Figure 2-1). The pattern was completely made out of silk and is still being used today in a variety of colors. Jackie Kennedy helped by being photographed with the Gucci shoulder strap which became known as the Jackie O Bag (Global Branding Gucci, 2013). Audrey Hepburn was the woman who helped brand Gucci to become successful (See Figure 2-2). They crafted invariable woven canvas and a leather trim to make the fantastic symbol of the original GG pattern. The horse bit/icon design, which is one of my favorites, was acquiren on handbags, leather goods, and clothing, but was first introduced in 1953 on a pas de deux of loafers (See Figure 2-3). I love the loafer look because I believe it is a staple for every man. The sophistication and class that shoe brings as they walk into work speaks volumes. The fashion conscious man can serve that it is simply a must have in their closet. The B amboo top handle was released in 1947 (See Figure 2-4). It was re-released in 2000, making it more modern and refined. The bag is now composed of 140 separate pieces made in Gucci Florentine workshops. Figure 2-1 Figure 2-2Figure 2-3 Figure 2-4Promoting Their ProductsMichael Kors Licensing ProductsMichael Kors has a lot of pass products that he advertises through different companies. He has authorize watches and jewelry that has been licensed exclusively to Fossil. His watches came out in 2004 and his jewelry came out in 2010 (Michael Kors Strategic Marketing Plan, 2014). They are both sold in Michael Kors retail stores, wholesale customers, and strike watch retailers. The watches sell from anywhere to $150 to $ vitamin D. The jewelry includes bracelets, necklaces, rings, and earrings and sells between $45 and $375 (Michael Kors Strategic Marketing Plan, 2014). I personally love his jewelry, especially the watches. His watches are timeless and gives a sense of pure luxury as you put it on. The encrusted crystals and gold face and band truly gives it its sempiternal look. He also has licensed eye wear that is exclusive to touchon ever since January in 2004. The collection is focused on status eye wear (Michael Kors Strategic Marketing Plan, 2014). He sells them in Michael Kors retail stores, wholesale customers, portion out sunglass retailers, and prescription eye wear providers. The retail price is from anywhere in between $85 to $285. He works with Estee Lauder with his fragrance and peach ever since May of 2003. In 2013, his tag line was Sporty randy Glam, which is still continuing to be their standard of set style (Michael Kors Strategic Marketing Plan, 2014). They are sold in retail stores, wholesale customers, and select fragrance retailers. The price range is typically around $20 to $115. His handbags and small leather goods range from $500 to $6,000, while his footwear is anywhere from $500 to $1,300. His womens apparel, which is his smallest c ategory, ranges from $400 to $4,000 (Michael Kors Strategic Marketing Plan, 2014).Michael Kors Advertising MethodsThe way Kors advertises is through his ads continuously about boarding a private jet or wall hanging around on a yacht in the French Riviera. His ads are usually in magazines such as Vogue, Harpers Bazaar, and Vanity Fair(Michael Kors Strategic Marketing Plan, 2014). They promote in these magazines for the fashion-conscious women out there to create their own personal style. He advertises in these magazines because of the similar interest medium to attract the magazine and the customer target market. The luxury at an attainable price is the potentiality of the brand. He also sells his products at part stores such as Bloomingdales, Nordstrom, Macys, original Taylors, Neiman Marcus, Saks Fifth Avenue, and many others. North America is the largest Michael Kors geographical market but is also expanding in Europe and Asia (Segmenting and Targeting Market, 1970). For tho se who may not be able to reach the store, a consumer may always purchase them on his website.Guccis Advertising Methods The attitude towards Guccis advertisements is the sense of defiance of a young and social demographic. Women let on it as a sense of elegance and beauty and men see it as a cool brand. Gucci advertises in magazines such as GQ, Vogue, Mens Health, Cosmopolitan, Esquire, Glamour, and many others (Gucci Guilty Advertising Marketing Campaign, 2015). They advertise big on Facebook and chitter as well as other social media sites. They even have their own geo-filters on Snapchat that can be activated while stepping into any Gucci boutique. Their retailer engineers are Amazon, Selfridges, and Harrods. They have public transportation billboard advertisements and digital advertisements too. There is also TV commercial advertising for the brand. I typically always see commercials based around their perfumes, especially the most popular Gucci Guilty. They always having an aesthetically pleasing actor and actress using sensory marketing to attract their customers. Consumers can buy Gucci products across the globe including the United States, Europe, Asia, Australia, Hong Kong, Japan, Singapore, and Switzerland (Gucci Guilty Advertising Marketing Campaign, 2015). Gucci products are sold at any Gucci retail stores and other department stores such as Macys, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdales, and many others. If consumers are unable to reach the store, they are always able to order off the Gucci website and get the merchandise delivered to their home with more convenience.Similarities and DifferencesMichael Kors and Guccis SimilaritiesSome similarities these two designers have is their niche in luxury leather handbags. They both started off selling leather goods and expanded their realm into making apparel, cosmetics, eyewear, shows, and fragrances. Their logo is both the first and last initial of their names. They both create an elegant and chic look to their brand and are intended for the business working man/woman. neither of them had a college degree but both started on their own because of their avowedly love for luxury goods. Their way of marketing is through retail stores, department stores, and online. They advertise through social media and magazines as well.Michael Kors and Guccis DifferencesOne main difference about Gucci and Michael Kors is the price range of their products. Gucci sells handbags anywhere from $395 to $29,000, while Michael Kors sells them anywhere from $98 to $3,000. All of Guccis products are made in Italy while Michael Kors is typically made in China or Vietnam. Michael Kors gets his inspiration from American designs while Gucci was inspired through his daily pastime in Italy. Gucci then created more designs through watching the trends of fashion around the world. Guccio Gucci was inspired through fashion by being an elevator assistant. He started designing by the age of 40 w ith his niche being leather because he loved watching horseracing. Michael Kors knew he wanted to be a designer from a young age. He started modeling by the age of 9 and worked his way to design his own womens collection by the age of 21. Michael Kors is a younger demographic and aims more towards a comfortable lifestyle Guccis demographic is a little bit more sophisticated and has more of a lavished lifestyle. Either way, I am in love with both of these brands. They are the majority of my wardrobe and my accessories that are very well known designers. I love how they can be so different and similar at the same time. Michael Kors is known for convey in a younger demographic, while also bringing and older demographic as well, but for Gucci to also lure in those who are younger with his timeless designs shows just how brilliant they truly are.AppendixAlas, M. and Piggott, M. (1966). vegetation Pattern Picture. Retrieved by http//www.dailymail.co.uk/femail/article-2267265/Charlotte-Ca siraghi-poses-new-Gucci-campaign-wearing-iconic-Flora-scarf-grandmother-Grace-Kelly-Sixties.htmlDaly, D. (2010). Jackie O Picture. Retrieved by https//www.youtube.com/watch?v=6v4YNGDlRNM.Elizabeth, L. (2015). The honeycomb Print Picture. Retrieved by https//workinglook.com/2015/09/23/how-to-find-the-real-markdowns-at-michael-kors-outlets/Hill, M. (n.d.) Gucci Logo Picture. Retrieved by https//clipartfest.com/download/8d406f591e87e0e8b1209d2a12c990e5e8ba246f.htmlGucci. (2016). Bamboo classical Leather Top Handle Picture. Retrieved by https//www.gucci.com/int/en/pr/women/handbags/womens-top-handles/bamboo-classic-leather-top-handle-p-409398ARU0N1000Gucci. (2016). Floras fuck off Picture. Retreived by https//www.gucci.com/us/en/pr/women/womens-accessories/womens-silks-scarves/womens-scarves/flora-silk-printed-scarf-p-0227963G0019000Gucci. (2016). Leather Horsebit Loafers Picture. Retrieved by https//www.gucci.com/us/en/pr/women/womens-shoes/womens-moccasins-loafers/leather-horsebit- loafers-p-460118C9D001000Kors, M. (2017). Jet Set Travel Saffiano Leather pocketable Tote Picture. Retrieved by https//www.michaelkors.com/product/jet-set-travel-saffiano-leather-small-tote/_/R-US_30H1GTVT1L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftSIh-BKxs9noCY5-55lUAxyheRXGOyvVi9Y1tiDVVCoaArHL8P8HAQKors, M. (2017). Mercer Large Leather Satchel Picture. Retrieved by https//www.michaelkors.com/product/mercer-large-leather-satchel/_/R-US_30H6GM9S3L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftdtKvzSB8yl8y5KQRn60S96H_Qei7qhgtxy0fLik6mMaAuSU8P8HAQKors, M. (2009). Michele Obama in MK Dress Picture. Retrieved by https//www.emaze.com/AIRRCOWW/MICHAEL-KORSN. A. (2015) Michael Kors Picture. Retrieved by http//icecreamconvos.com/rumor-control-michael-kors-doesnt-like-black-people/N. A. (2015) Guccio Gucci Picture. Retrieved by http//www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/Naziera, S. (n.d.) MK Logo In Gold Picture. Retrieved by htt ps//www.pinterest.com/pin/447123069226714946/ReferencesFamily Fued The Guccis. (2015, June 15). Retrieved butt 28, 2017, from Today I bring Out http//www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/Global Branding Gucci. (2013, August 01). Retrieved March 27, 2017, from LinkedIn Slideshare http//www.slideshare.net/sujasrait/global-branding-gucciGucci Guide Information. (n.d.). Retrieved March 27, 2017, from Gucci Guide Information https//www.yoogiscloset.com/gucci/guideGucci Guilty Advertising Marketing Campaign. (2015, April 29). Retrieved March 27, 2017, from LinkedIn Slideshare https//www.slideshare.net/TomPheby/gucci-guilty-advertising-marketing-campaignHistory and Background of Gucci. (n.d.). Retrieved March 27, 2016, from Discount Perfume http//www.fragrancex.com/products/_bid_gucci-am-cid_perfume-am-lid_g__brand_history.htmlKnow Your Fashion Designers 10 Facts About Michael Kors. (2011, April 21). Retrieved March 27, 2017, from College Fashion http//www.col legefashion.net/news/know-your-fashion-designers-10-facts-about-michael-kors/Marketing Plan of Gucci. (2016, March 18). Retrieved March 27, 2017, from Marketing Dawn http//marketingdawn.com/marketing-plan-of-gucci/Michael Kors. (2016, February 04). Retrieved March 27, 2017, from Biography.com http//www.biography.com/people/michael-kors-594228early-lifeMichael Kors Strategic Marketing Plan. (2014, March 06). Retrieved March 27, 2017, from LinkedIn Slideshare https//www.slideshare.net/jplopan/michael-kors-strategic-marketing-planSegmenting and Targeting Market. (1970, January 01). Retrieved March 27, 2017, from Michael Kors http//desireeimichaelkors.blogspot.com/2013/05/ch-8-segmenting-and-targeting-markets.htmlStudenetske. (n.d.). Retrieved March 27, 2016, from http//www.studentske.sk/anglictina/History%20of%20Guccio%20Gucci.htm