Importance of Mobile phone

Importance of Mobile ph unrivalled endowmentDuring the past decades or so masses have been adopting themselves with the spend of rambling phones. This has quick gr induce in different parts of the world and now, exceptionally the use of a erratic phone is as common as clothing clothes.External factors of an organisation atomic number 18 the ones that the line of credit has no chink of magic spell the internal ones argon under full control of the calling. My man progressr approached me and wanted me to produce a piti sufficient simple and clear report of the busy indus drive. As an employee of the mobile industry it was an obligation for me to obey. This was a big altercate for me and overly it was a chance for me to divulge a great have it off knowledge ab out(a) the mobile industry. The report was supposed to cover on various external factors that have impacts on the activities of the organisation. It besides included the do on our customers and suppliers and h ow to improve them so as to ensure better go to the customers.The report will be categorised into different part with apiece part having a specific importance to the industry. These parts include PEST, mill and the market explore which talks to a greater extent about primary and alternative methods of seek.Marketing is the process of anticipating, satisfying and analysing customers requirements profitability. It is really important for a vocation curiously in ensuring the success of the subscriber line. The purpose of communication is for the organisation to present and exchange information with its stake holder according to its defined neutral and to deliver specific results (Lowe 2009)Market research is the process apply to severalise a full range of contrast activities (Chisnall 1996) so a business carry out a research normally to identify mountain wants be base growth launching this is in general done in ordination to avoid failure during product launching. a pproximately large companies have their own market research department (Keller 2009)Primary research (Qualitative) this is refereed to as flying field research. Its the research that is based on prime(prenominal). It is based on getting the accredited data about the market and the product. During approaching customers different methods of primary research can be used some(prenominal)(prenominal) as interviews, observations and questionnaires. Questionnaire is conducted by do lot answer questions about the product and their views of the product. While conducting a questionnaire you learn masss attitude, knowledge and preference of the product.During analysing my questionnaires most people where widely interested by in vogue(p) mobiles with latest inbuilt softw atomic number 18 programs as this tend to result attention and financing to them in the world. Its is very(prenominal) useful as people are able to obtain different source of data simply by using their mobile p hones and likewise they use it in many a(prenominal) different ways which are very help full to them especially at work. People with good paying jobs tend to use mobile as reminders as well as schedule planner then they are always cautious. This research has its advantages and disadvantages, these are very important for a mobile participation to take notice of and they will be listed to a lower placeAdvantages1) it produces whole step data as it tend to approach the question tasteful2) its very reliableI personally went in few mobile stores to carry out a primary researchThis was on the quaternate of February 2010 at 1050 Am. Orange mobile store was the place. fortuitously i was able to interview about 13 people from the age of 20 to 28, about different mobile requirements, specifications and its purchasing trends.The results where as followsa) Most people prefer product with many featuresb) People tend to subvert products with affordable pricing as well good design and qualityDisadvantages1) the cost of spreading the information is spread between different users in that respect frontward it build ups it very expensive2) its very season consumingSecondary research (Quantitavily) this research is based on facts the information is second hand it already exists there bowknot its referred to as desk research. This data is normally obtained through sources such as newspapers, journals, internet, books and as yet magazines. This research is very easy and takes a short amount of time but past results can change indoors time there base it can be very misleading.My unessential research involved net surfing and basing on facts it clearly shows that peoples druthers has changed. More people prefer phones that are technologically progress as they tend to grip with fashion as well as move mobile devices house a wide range of help and support to customers during completing their tasks. This has different advantages and disadvantages. They includeA dvantages1) Its always available and can be acquired at any time. 2) Its very cheapDisadvantages1) It does not tackle straight away there fore its unreliable2) Its often out of battleFindingsPEST analysis this is the macro environment where by the firm has very little control. It of importly consists of factors that are external. Pest is political, economical, social and technological. According to various methods used while conducting this research it was quite a challenge. The research used where primary and secondary.PoliticalThis mainly deals with the law of the country where a fussy ships companion is located. In UK each and every caller-out must succeed with the law. It must be able to comply with new changes in the countrys legal system and companies must provide training this is mainly to provide the postulate knowledge to the unskilled also to insure prophylactic at work. It also encourages the unemployed to work. naughty tax ranges that the go with has to pay a re also a law that the friendship must be brisk to meet up with. Due to this macrocosm an external factor the business has no control of but to prepare it self and though even this affect the customers usable income as it tends to increase the price of product the partnership has no option but just to advertise for the product so as to encourage customers to reach a purchase even though the product price might be elevated. The company must also be aware that the law is made with action, if not followed it cause problems to the company. politically stability is an important factor to all company as this retains the company operate in a peaceful manner as it also increase the company security and customers become more confident with the products and thus brand name improves its status.EconomicalAre those that affect spending patterns and foreign trade (Chaffey 2003) this consists of factors such as consumers income and many others which affect consumers purchasing power. This affects people spending patens even though it differs from place to place. People with high usable income such as empty nesters tend to be little touch on as they have no responsibilities and they have a high disposable income in contrast parent with young children are more modify because they are dependants. They have to look after their children as the same time they also have to save so as to pay for the childrens education. The company can launch products which mainly target the old population mainly because they have a high income. This mainly deals with bullion there for a company must know its market in the lead realigns a product.The company must be prepared to respond to changes of people socials attitude and peoples secure attitudes as in different part of the world recession is one of the biggest problem there for the company must know on how to rate their prices. In the UK recession is also a major(ip) problem there for the company must understand that most peopl e are out of jobs there for it must know how to deal with this type of situations in come out to maintain its customers as most people tend not to buy luxury goods. Inflation is also another external problem thats impact the company. The company must carefully consider this situation where by money losses its value. The company has no power over this situation because it cannot control the supply of money in a countrys economy there fore it must try its best to provide suitable options for the customers so as to ensure the safety of the company.SocialThis mainly shows the peoples living styles there fore it is the cultural aspects of the macro environment, the industry emergencys to ensure product safety as most people have become cautious with their health and also the company should insure proper production methods of the product as to ensure safety of its customers.We can see at present most people are careful about their health where by the company must act in response with these various changes so as to ensure safety in the mobile industry. Social way of livelihood changes from time to time and in the UK at present Scientists claim irradiation from handsets are to blame for mysterious colony collapse of bees (www.independent.co.uk) there fore this can end up damaging the environments eco system three fore the company should be aware of such problems and should find means of solve them as this tend to destroy the brand image.TechnologicalThis mainly deals with the latest electronic devices and is the most dramatic aspect at the company as technology tends to change from twenty-four hour period to day. Technology tends to improve at a very high rate as the phones produced know are much simpler and delicate then in the past decades. The latest mobiles are very complex mobile devices as people tend to cope with fashion. As a company we need to curb up with the day to day improvement of technology as to provide best product quality to our customers. T his will also improve the company brand name as customers wont consider us outdated. The launching of new products such as I phone by Apple Company is a major boost in the market there for the company needs to keep on track of the fast changing technology in order to keep up with competitors this will improve the companys opportunities.The company should be prepared to empower a sufficient amount of fund so as to cope with the fast improving technology as this will also make them release latest quality products in the market.SWOT analysis refers to susceptibility lightsomenesses opportunities and threats. They normally show the parts that the business is strong at weak at and also the opportunities that the business is having and that they need to take advantages of and also the threats from competitors as well as the big challenge in the market. Strength and weakness are the internal factors while opportunities and threats are external(www.wordpress.com)StrengthThese are the a dvantages that one company have over the other. They are normally the main causal agency that attracts customers to a particular type of product in the market. deep most consumers tend to be interested in highly tech mobile devices there fore companies with high tech technology tend to produce a product that most customers desires. The company must make well use of its strength as they are the main reason way customers tend to buy our products. Latest products that were produce by the company include an eight mega pixel camera. The realise of this mobile phones means people no longer have to carry mobile phone together with digital cameras therefore people are able to take high quality pictures and share them at the same time with close group. The company also need to know that the latest touch screen phones are very popular as most people tend to reproduction with fashion. The phone also has latest software devices that provide high help for business people and also they can ac cess their email appeal at any time.The main strength include1) High tech mobile devices with good digital camera2) Latest mobile phones with provide easy internet access to business peopleWeaknessThey are normally the Disadvantages that the business is experiencing. They normally discourage customers in making a purchase. They are internally and the company needs to ensure that all the weaknesses are overcome in order to provide an appealing product to the customers. As one of a big brand in the industry we need to overcome our weaknessesThe weaknesses include1) Maintaining poor quality product by the business without launching a new one2) Lack of uniqueness in the product in contrast to competitorsOpportunitiesThese are external chances that exist for the business and it is very important for the business to take advantage of them so as to ensure product success. Opportunities are strength that exists for the business. This include1) Fast lecture and cheap product2) Making the p rocess of buying the product more efficientThreatsThey are risks that or challenges that the business have. The business might try to overcome their threats so as to ensure safety of the company. Threats include1) High tax for the products2) Many competitors with more advanced distribution channel and advanced productsConclusionThe company needs to change the product it produces with change in fashion so as to ensure customer safety, this will make us adopt with fashion there fore produce product that suits consumers requirements, in doing so the company must also be able to invest a lot of money in new products without them being sure that the product will be a success in the market. The company needs to carry out market research before launching its new products in the market in order to downplay its risk of product failure.ReferencesChaffey, B. (2003) Internet marketing, second editionChisnall, M. (1996) marketing research, fifth editionKotler,p.,keller,k.,brady,m.,goodman,m.,a nd Hanse,T.(2009) Marketing management ,first edition,pg 190-191Http www.wordpress.com,retrived on 12/02/2010Http www.independent.co.uk, retrieved on 12/02/2010Bibliographyhttp//www.imparta.com/marketing/marketing_overview?gclid=CK2FtovkjqACFc9i4wodE2dNdA, accessed on 15/02/2010www.kinesisMarketing.co.uk accessed on 15/02/2010